The 10 most popular makeup brands
Posted On July 15, 2021
Ulta makeup is now officially a household name, with the brand now the most popular beauty brand in the US, according to a new study.
Ulta is the most-searched brand in America and the most searched for beauty brand, according the study, published in the journal Consumer Reports.
Ulta has more than 8,000 makeup brands across six brands, including brands like Ulta Beauty, Urban Decay, Bobbi Brown, Benefit, Urban Outfitters, and more.
According to the study’s authors, the popularity of makeup is largely driven by brands that have a long history of offering affordable, high-quality products.
“The popularity of cosmetics, especially makeup, is driven by two things: a strong desire to find the perfect product, and the availability of products that are both affordable and easy to use,” said senior author Rebecca L. M. Brown, a professor of marketing at the University of Michigan.
She said the brands with the most products in the U.S. are Ulta, Bobbies, Urban, Bobbie & Cosmetics, and Sephora.
The most popular brands are also the most recognizable brands, according Brown, who conducted the research for the company’s Beauty Branding survey.
One of the main drivers of the popularity is the brand’s reputation for affordable makeup.
“[They] have a high level of customer satisfaction, which means they sell products that people can easily find and wear without any effort,” Brown said.
When it comes to the number of people who have used makeup, Ulta and Bobbie are the only two brands in the top five brands, with nearly six in 10 people using makeup.
The most common makeup products used by consumers in the survey are blush, lip color, eye shadow, and foundation.
Another main factor that helps drive the popularity, Brown said, is the availability and affordability of the products.
“When it’s easy to get a good product, people will buy it.”
Ulta, for example, offers more than $1 billion worth of makeup products, including lipsticks, concealers, powder, eyeshadow, blush, eyes, mascara, and lip gloss.
It is the only makeup brand that has more brands in its beauty category than any other, with brands like Bobbi, Bob’s Brows, Urban and Bobbi &.;s line of foundation and foundation products.
More than 50% of respondents in the study said they used the makeup at least once a month, and nearly a third of those consumers reported that they had bought the product at least five times in the past year.
In fact, Ultas products are often on the top of the list of items people buy when shopping online.
A study from a year ago showed that Americans spent more than twice as much as people in the UK and Canada on makeup.
“We’ve seen that over time as a way of driving sales, because people are shopping for makeup because it’s affordable and the quality is great,” said Brown.
“We’re seeing a lot of brands in this space, and they’re finding a lot more success.”
Brown said consumers can also buy products online to save on shipping and handling.
Some consumers can choose to save money on shipping costs and the cost of goods in general, Brown added.
As consumers get older, they are looking for more affordable options, such as products that offer a natural glow, which are now more popular than natural products.
Brown said the industry is seeing a trend towards using natural products and cosmetics in everyday beauty products.
“When you have more affordable natural products, you’re also going to see people using products that have less artificial colors and more natural ingredients,” she said.
“It’s just a natural trend that people are becoming more aware of.
They’re looking for the best products and it’s really important that brands use that awareness to drive the success of their brands.”