How to get a smaller face from makeup
Posted On July 9, 2021
A small makeup shop has been set up at the airport in Mumbai, to sell makeup items to travelers, and a few locals have started making their own in a bid to be seen as authentic.
“People are really looking for authenticity,” said Sushil Kumar, who has been selling makeup and cosmetics in Mumbai for the last seven years.
“The idea is to make our faces look bigger, to make the faces of the people who are travelling look bigger,” said Kumar.
“We want to give a face that looks different to the other people.”
Kumar, who said his company was started in February 2017, sells about 150 to 200 products a day.
He said that some people come to buy one product or another, and others just buy one item.
He sells makeup in a store inside the airport.
“When I go to a shop, people ask if I can make their face bigger or smaller, but I don’t want to do that,” said the 38-year-old.
“It’s just not my style.”
While some people buy one piece of makeup, Kumar said his customers buy different items in the shop to make their faces appear different.
“Some of my customers want a different face,” said he.
“Others are looking for more depth.”
While the customers come from all walks of life, he said that his customers are mainly men and those are mostly from the lower income bracket.
“We sell to women too,” he said.
Kumar said he sells in different areas, but he did not want to say what he sells to which segment of the population.
“Our aim is to give them something they can use as a base to build a business,” he added.
He said that when he started his business, he was making a profit of around Rs 200 to Rs 300 per day.
“Now, we are making about Rs 1,000 per day, but we will keep expanding,” said Singh.
“The customers have a lot of faith in us.”