How to celebrate Halloween without getting into makeup, say makeup professionals
Posted On July 26, 2021
A makeup professional at the Holiday Inn Express in Chicago said she has seen a spike in people asking her for advice on how to “recharge” their makeup, after seeing a trend among people in the community to use makeup products and accessories in their Halloween costumes to make up their own faces.
In fact, makeup specialists are beginning to see this as an issue for the industry.
“We’re seeing a lot of folks trying to use their own cosmetics to cover up their faces, and we’re hearing more about it,” said Kristin Deutsch, a makeup professional with The Holiday Inn.
“I think the first thing that people should do is make sure they’re wearing makeup for the full length of the day.”
Deutsch said some people have asked her to help them figure out how to wear makeup that they’ve made themselves.
“We’ve had people say they want to try out a few different products to see how they like it,” she said.
She said it’s important to note that you should only wear makeup when you feel comfortable.
If you’re unsure about what products to use, try to get advice from a makeup artist.
“If they can tell you how to put it on and what to look for, that’s great,” she added.
Deutsch also said the trend is more apparent in young people.
People in their early 20s and 30s are seeing the popularity of makeup products among their peers.
She said there is a lot more interest among young people in makeup, and she thinks there is more of a trend than people realize.
“When we see makeup as an accessory, it’s really about trying to make something that’s flattering on yourself,” she explained.
“It’s about giving you a boost in your self-confidence and confidence, and giving you confidence in your body.”
She said she sees more people in their 20s or 30s asking for advice than before, and said she’s heard from some people who have already had a “sugar cookie” made up.
The trend, she said, has grown as more people are buying makeup for themselves.
“We see a lot younger folks coming in and saying, ‘Hey, I really want to do that with makeup,’ and they’re putting their own personal products in it,” Deutsch said.
“So I think it’s a little bit more subtle than people might think.”
The trend comes amid an uptick in skin cancer diagnoses among adults in the United States, and in general, the use of cosmetics has become more common in the past few years, said Jessica Crouse, the vice president of research at Skin Cancer Action Alliance, a nonprofit that researches cosmetics.
In 2015, more than 60,000 skin cancer cases were diagnosed in the U.S., according to the CDC.
Crouse said it is important to consider that people might be wearing makeup on Halloween because they want a “natural look” and feel that it makes them look healthier, not just look cool.
But Deutsch and Deutsch cautioned against trying to put makeup on anyone who doesn’t have a history of skin cancer, or to be too cautious about who is using makeup.
There is also concern that people wearing makeup could be exposed to toxins and potentially cause allergic reactions.
“I’m worried that people are doing it as an excuse to look like they’re super sexy and not actually having any skin cancer at all,” she noted.
Still, Deutsch is not worried about people not understanding what makeup can do.
A study last year by researchers at the University of Wisconsin at Madison and the University at Albany in New York found that people who use makeup in the Halloween season may not have a risk of developing skin cancer.
The study looked at a large number of people who were randomly selected from the general population.
It found that those who used makeup during the month of October were less likely to develop cancer compared with those who did not use makeup.
Crouse told the AP that her organization has been working with cosmetic companies to ensure that their products are safe, and that they have already implemented a few steps to address the concerns of the public.
For example, they’re partnering with the American Academy of Dermatology to educate consumers on the benefits of using cosmetics in the summer months, she added, and they are developing a new makeup app that will include information on cosmetics ingredients and other information.
Meanwhile, the American Cancer Society is calling for all adults to get vaccinated.
And, to make sure everyone knows that you can always wear makeup without getting sick, Crouse also recommended that people think about putting on sunscreen for the whole day.
While it’s not easy to stop using makeup in a hurry, Crous said people who are worried about skin cancer are being proactive and have the right information.
“This is not something you’re going to stop and think, ‘Oh, well, that could