Grinch makeup revolution: The world’s first makeup revolution will be a world first
Posted On July 2, 2021
Grinch-inspired cosmetics are set to go on sale across India by the end of the month.
The cosmetics brand, which started in 2012 and now has sales of Rs 3,000 crore, will open its flagship store at the Gaya-Rajpur mall in the northern city of Hyderabad, said CEO Amit Kishore.
The stores will offer the world’s cheapest makeup, he said.
The brand has a strong presence in India with retail outlets across the country, with some 50 stores.
“The idea behind our flagship store is to bring the Grinch into India, where the market is saturated,” said Kishot Singh, chief executive officer at the company.
Abej’s Shanti has launched an online beauty shop to cater to the Grinches.
“This is a natural progression for the company and the idea is to create a brand that can cater to different tastes,” he said, adding that the store would be open to customers in both the countries.
The Shanti beauty store will cater to customers across the world and will be open from April 1.
“We have more than 30 million people in India and around 30 million in the world,” he added.
The products are sold under a number of names and include Grinch’s Face Powder, Grinch Body Glow, Grinches Eye Lotion, and Grinch Lip Balm.
The company has also set up an online store for customers to purchase Grinch products.